Jaipur, February 6, 2026: Bollywood superstar Salman Khan has been formally summoned to appear before the District Consumer Dispute Redressal Commission No. 2 in Jaipur on Friday, February 6, in connection with a controversial pan masala advertisement case, officials confirmed.
The commission, presided over by Gyarsilal Meena, issued a ₹10,000 bailable warrant against the actor after hearing a contempt petition filed by complainant Yogendra Singh. The court has directed Khan to present himself in person before the commission, with the Jaipur Police Commissioner instructed to ensure the warrant is executed.
Allegations of Misleading Advertising
The case stems from allegations that Khan, as the brand ambassador for Rajshree Pan Masala, appeared in and endorsed advertisements claiming the product contained ingredients like “saffron” and “saffron-infused cardamom,” which the complainant asserts were misleading. According to the petition, such claims falsely implied product safety and quality, potentially influencing consumers despite advertisements being subject to an earlier interim ban by the commission on January 6.
Despite the commission’s interim order, the complaint said that promotional material, including signboards displaying the contested advertising, continued to appear, including reportedly near Nayapura Stadium in Kota on January 9. This was cited as contempt of the commission’s order.
Legal Proceedings and Previous Hearings
This is not the first time Khan has faced judicial action in the matter. A consumer commission in Kota earlier summoned him regarding the same pan masala advertisement case, and at one stage there were calls for a forensic examination of his signatures on legal documents, though that particular order was later stayed by the Rajasthan State Consumer Disputes Redressal Commission amid legal challenges from the pan masala company’s counsel.
Critics of the campaign and consumer rights advocates have pointed out that celebrity endorsements of products linked to health risks, like pan masala, which is associated with cancer and other serious conditions, should comply with strict advertising standards to protect the public.
Next Steps
As the matter returns to the Jaipur consumer commission on February 6, all eyes are on whether Salman Khan will appear as directed or seek legal avenues to contest the warrant. The case highlights the increasing scrutiny on advertising ethics and celebrity endorsements, especially when consumer protection laws and public health considerations intersect.